Adidas, poker website retreat from luis suárez after bite

This ad proved too toothy for Adidas after the incident, although tourists seemed to like it even more.

This ad demonstrated too toothy for Adidas following the incident, although vacationers appeared to love it also more.

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A web-based poker network is shedding Uruguayan soccer star Luis Suárez being an endorser and Adidas is dialing back his presence in ads after he bit an opposing player throughout a match now, the businesses stated.

Adidas has had Mr. Suárez from the all its World Cup marketing plans and can remove an outside ad featuring him that is an unofficial tourist attraction in South america in the last couple of days, an Adidas spokeswoman stated.

Mr. Suárez is among his sport’s popular players as well as an Adidas pitchman, but he grew to become among the tales around the globe Cup now too after biting an italian man , player Giorgio Chiellini. Within hrs from the incident, the web was full of Suarez-related jokes and pictures, including several from prominent brands including Snicker’s, TGI Friday’s, Listerine, JC Penney, Nando’s and Paddy Power.

I believe it’s reliable advice Uruguay was hungry for that win.

— TGI Fridays (@TGIFridays) June 24, 2014

We advise a great swish after grabbing a bite of Italian. #WorldCup #PowerToYourMouth

— Listerine Global (@ListerineGlobal) June 24, 2014

Before lengthy, a pre-existing Adidas ad having a picture of the toothy, snarling Mr. Suárez was attracting people as well as their cameras too.

Adidas spokesperson Lauren Lamkin stated its endorsement cope with Mr. Suárez “remains unchanged at the moment,Inch but the organization is unhappy concerning the incident. “We certainly don’t condone Luis Suárez’s recent behavior and we’ll again be reminding him from the high standards we predict from your players,” Ms. Lamkin stated within an email.

Poker website 888poker stated Friday it had become shedding Mr. Suárez like a brand ambassador, just six days after announcing it had signed him up.

This is actually the third time Mr. Suárez continues to be caught biting an opposing player throughout a match. He’s also formerly been disciplined for stomping on opponents. The 2009 week, FIFA stated it might ban Suarez from competition for four several weeks. Based on Ms. Lamkin, Adidas “fully supports” FIFA’s decision.

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  • Sports Marketing
  • World Cup

Resourse: http://adage.com/article/news/adidas-poker-website-back-luis-su-rez-bite/293919/

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