Image Credit: Samsung
Today, Samsung announced the first worldwide soccer player to star in the fantasy-inspired, soccer-themed Universe 11 campaign could be four-time Ballon d’Or award champion, Lionel Messi.
The announcement is made on both Samsung Mobile and social networking channels and incorporated a 1-minute video that chronicles Messi’s recruitment to participate and function team captain of Universe 11.
The recording, “Messi Becomes Captain,” follows Messi casually dribbling a soccer ball with the roads of Barcelona before realizing that he’s being chased with a motorcade of black SUVs, taking him with an unpredicted get a hearty side roads, alleyways along with a small restaurant. As he is finally trapped, team manager Franz Beckenbauer emerges while offering Messi a captain’s band to guide Universe 11, being an alien spaceship hovers ominously overhead.
Ten other worldwide soccer superstars is going to be named to Universe 11 within the coming days across Samsung Mobile social channels and the campaign microsite (www.theGALAXY11.com).
To create fans nearer to the campaign, Samsung also launched today a number of online environments together with a campaign microsite along with a Tumblr blog. Fans can click on: Microsite: www.theGALAXY11.com, Tumblr: www.theGALAXY11.Tumblr.com, Facebook: www.Facebook.com/SamsungMobile, Twitter: www.Twitter.com/SamsungMobile, YouTube: www.YouTube.com/SamsungMobile, ChatON: ChatON.com/GALAXY11, Call-to-Action: #GALAXY11.
“We are excited to welcome Lionel Messi because the captain from the Universe 11 team and enable the planet to participate us once we go into the ‘recruitment’ chapter of the fantasy-inspired story,” stated Younghee Lee, Executive V . P . of worldwide Marketing, IT & Mobile Division at Samsung Electronics. “At Samsung, creativeness is fundamentally of all things we all do. Universe 11 extends our legacy of developing multi-layered, 360-degree campaigns which are both entertaining and interesting. We encourage fans to follow along with this fantasy meets reality campaign, once we introduce different options for fans to obtain nearer to their most favorite sport and players.”
A week ago, Samsung formally unveiled the global, multi-platform advertising campaign – Universe 11. The campaign, released in a number of chapters within the coming several weeks, follows your way of 11 from the world’s top players because they get together and try to save Earth from alien domination. Introduced to existence across Samsung Universe devices, online platforms and social networking channels, the campaign follows the recruitment and training from the Universe 11 team because they get ready for a legendary “winner takes all” match on the virtual soccer field against aliens.